☰ Contents · Technology

Craft products and the market

Lessons 1–2 · 2 lessons · O. A. Qo‘ysinov, O‘. O. Tohirov, D. N. Mamatov, D. F. Aripova. Labour education (Mehnat ta’limi), Grade 9: methodical guide for teachers. Delta-Print, Tashkent, 2017. Note: this is a teacher’s guide, not a student textbook (lesson plans for the “Technology and design”, “Service” and “Basics of agriculture” directions). The course is built from the lesson-plan topics of the “Technology and design” direction; the “Iroqi” skullcap lesson comes from the “Service” direction, and lesson 25 (joining parts) is written from the topic listed in the guide’s calendar plan.
1

Products of folk craftspeople for export and the home market

Teacher’s guide: pp. 9–11
GoalUnderstand folk-craft products and their place in the market; know the ideas of demand, supply and export.
New words
folk craft / handicraft · hunarmandchilikdemand · talabsupply (what sellers offer) · taklifexport (selling abroad) · eksport
Explanation

Folk craft is the art of making things by hand using experience passed from generation to generation. In Uzbekistan the kinds include pottery, embroidery, gold-thread embroidery, copperwork, chasing, carved plaster, wood carving, knife-making, jewellery and carpet-weaving. After making an item the craftsperson must sell it, so he or she studies the market: what buyers want to buy and how much (demand) and what is on offer and how much (supply). An item that does not match demand stays unsold and the workshop gets into financial trouble. Goods can be sold inside the country (home market) or abroad (export): at home dishes, clothing, carpets, furniture and carved boxes are in demand, while abroad tourists look for souvenirs such as large plates, jugs, gold-embroidered items and musical instruments. Selling, studying the market and promoting the product are called trade and marketing in economics.

Worked examples
A potter noticed that tourists buy small decorated plates and bowls more than big jugs and began making more of them: he adapted to demand.
A workshop made one hundred carved boxes but buyers were found for only ten. Supply is much higher than demand, so prices fall or the goods stay unsold.
Class activity

Market survey: split the class into groups. Each group asks classmates and family members “Which craft item would you buy as a gift?”, writes the answers in a table and announces the three most wanted items.

Practice
1
What are demand and supply? Say briefly.
2
Name four kinds of folk craft in Uzbekistan.
3
A workshop made 40 boxes but buyers want only 15. What should the craftsperson do?
4
Why should a craftsperson study the market before making things?