☰ Mundarija · Ingliz tili

Reklama standartlari va shikoyat

Darslar 49–50 · 2 ta dars · L. Jo‘rayev, M. Abdullayeva, H. Tuhtarova, S. Xan, L. Tsoy, K. Inog‘omova, L. Matskevich, R. Ziryanova. Fly High English 9 (Ingliz tili, 9-sinf), tuzatilgan va to‘ldirilgan 2-nashr. «Yangiyo‘l Poligraf Servis», Toshkent, 2014
49

Reklama standartlari

Darslik: 75–76-betlar
MaqsadReklama standartlari: claim, code of practice, decent, honest, fair, withdraw; it’s (not) worth + -ing; If I wrote a code, I would include ...
Yangi so‘zlar
da’vo, tasdiq · claimqoidalar majmuasi · code of practiceodobli, munosib · decentqaytarib olmoq (reklamani) · to withdraw
Tushuntirish

Ko‘p mamlakatlarda reklama qonun yoki qoidalar bilan nazorat qilinadi. Britaniyada Code of Advertising Practice reklama qanday bo‘lishi kerakligini belgilaydi: reklama honest (halol), fair (adolatli) va decent (odobli) bo‘lishi shart. Agar reklama biror da’vo qilsa (claim), kompaniya uni isbotlay olishi kerak: masalan, reklamada telefon batareyasi bir hafta ishlaydi deyilsa, sinovlar buni ko‘rsatishi lozim. Qoidani buzgan reklamani authority kompaniyadan withdraw qilishni so‘raydi. Odatda kompaniya rozi bo‘ladi, bo‘lmasa hisobot e’lon qilinadi va kompaniya obro‘sini yo‘qotadi. Fikr: It’s worth checking adverts carefully. It’s not worth telling lies in an advert. (be worth + -ing: qilishga arziydi). Taxminiy vaziyat: If I wrote an advertising code, I would include rules about honesty. (If + Past Simple, would + infinitive).

Namunalar
Claim: “Our phones never break!” The company must be able to show proof. If the proof is missing, the authority may ask them to withdraw the advert.
It’s not worth exaggerating in an advert, because customers soon find out. If I wrote a code, I would include these rules: be truthful, respect children, never make false promises.
Sinfda faoliyat

«Reklama sudi»: guruhlar 3 ta shubhali reklamani (the best, the cheapest ...) ko‘rib chiqadi va ularni o‘tkazadimi yoki yo‘qmi, sababini aytadi.

Mashq
1
Reklama qanday uchta xususiyatga ega bo‘lishi kerak?
2
To‘ldiring: It’s not worth ___ (tell) lies in an advert.
3
To‘ldiring: If I wrote a code, I ___ include honesty. (would / will)
4
Nega kompaniya o‘z reklamasidagi da’voni isbotlay olishi kerak?