Darslar 46–48 · 3 ta dars · L. Jo‘rayev, M. Abdullayeva, H. Tuhtarova, S. Xan, L. Tsoy, K. Inog‘omova, L. Matskevich, R. Ziryanova. Fly High English 9 (Ingliz tili, 9-sinf), tuzatilgan va to‘ldirilgan 2-nashr. «Yangiyo‘l Poligraf Servis», Toshkent, 2014
46
Marketing va targ‘ibot nima?
Darslik: 70–71-betlar
MaqsadMarketing va targ‘ibot (promotion): product, price, place, promotion; wholesaler va retailer; fikr bildirish iboralari.
Marketing — mahsulotni xaridorga yetkazish uchun qilinadigan barcha ishlar: qanday product ishlab chiqarish, qanday price belgilash, mahsulot qayerda va qanday sotiladi (place), va xaridorga qanday xabar berish (promotion). Promotion — xaridorlarga mahsulot haqida aytib berish va ularni sotib olishga ishontirish (persuade). Advertising — promotionning bir usuli xolos; boshqalari: special offers, public relations, personal selling. Wholesaler korxonalardan katta partiyada mahsulot sotib oladi va retailer ga sotadi; retailer esa oxirgi iste’molchi (consumer) ga sotadi. Fikr bildirish: In my opinion promotion is ... ; It seems to me that ... ; I think promotion helps new products to become known. Iste’molchi nimaga ishonadi: TV reklama, do‘st maslahati, arzon narx.
Namunalar
A bakery decides on the product (fresh bread), the price (fair), the place (a shop near a school) and the promotion (a free taste on opening day). The bakery is a retailer; the flour company is a wholesaler.
In my opinion promotion is useful for customers because they learn what exists. It seems to me that honest promotion helps small companies to grow.
Sinfda faoliyat
«To‘rt P»: guruhlar xayoliy mahsulot tanlab, product, price, place, promotion bo‘yicha 1 gapdan yozadi.
Mashq
1
Promotion nima?
Telling customers about a product and persuading them to buy it.
2
Kim kim? Wholesaler yoki retailer: «sells to the final consumer»
retailer
3
Fikringizni bildiring: promotion haqida bitta gap (In my opinion ...).
In my opinion promotion helps customers to choose.
4
Nega advertising marketingning faqat bir qismi?
Marketing mahsulot, narx va sotish joyini ham qamrab oladi; reklama faqat xabar berishning bir usuli.