18
Marketing nima? (B)
Darslik: 78–81-betlar
MaqsadBog‘lovchi fe’llarni diagramma va jarayonni tasvirlashda qo‘llash; marketing 4 P (product, price, place, promotion); word building.
Yangi so‘zlar
narx · pricetarqatish · distributionreklama, targ‘ibot · promotionishlab chiqarish · manufacture
Tushuntirish
Marketingning klassik modeli to‘rtta «P»dan iborat: product (mahsulot), price (narx), place (sotish va tarqatish joyi), promotion (targ‘ibot, reklama). Jarayon diagrammasini tasvirlaganda ketma-ketlik so‘zlari va majhul nisbat (Passive) ishlatiladi: First, the idea is developed. Then the product is manufactured and delivered to shops. Natijani baholashda bog‘lovchi fe’llar yordam beradi: Sales remained stable; the price became lower; the product looks different. So‘z yasash: produce – product – production – productive; distribute – distribution – distributor; promote – promotion – promotional.
Namunalar
The flow chart shows that the bread is baked, packed and then sent to local shops.
After the discount, the sales figures grew steadily.
Sinfda faoliyat
Jarayon diagrammasi: guruh ishlab chiqarish bosqichlarini (non, sharbat yoki daftar) 5 ta kartochkada tartiblaydi va og‘zaki tasvirlaydi.
Mashq
1
Name the four Ps of marketing.
product, price, place, promotion
2
Write the noun: distribute → ?
distribution
3
Describe: (1) wheat is grown (2) flour is made (3) bread is baked. Use First, Then, Finally.
First, wheat is grown. Then flour is made. Finally, bread is baked.
4
Which P does a poster advertising a sale belong to, and why?
Promotion, because its aim is to tell customers about the product and encourage them to buy.