☰ Mundarija · Ingliz tili

Marketing: bog‘lovchi fe’llar

Darslar 17–18 · 2 ta dars · F. Rashidova, N. Tillayeva, M. Xamzayeva, G. Ristiboyeva. English, Pupil’s Book (Ingliz tili), 11-sinf, 1-nashr. «O‘zbekiston» NMIU, Toshkent, 2018
17

Marketing nima? (A)

Darslik: 74–77-betlar
MaqsadBog‘lovchi fe’llar (linking verbs): be, seem, become, look, feel, sound, taste, get, remain + sifat; marketing asoslari lug‘ati.
Yangi so‘zlar
marketing · marketingiste’molchi · consumermaqsadli auditoriya · target marketmahsulot · product
Tushuntirish

Bog‘lovchi fe’l (linking verb) egani harakat bilan emas, uning holati yoki xususiyati bilan bog‘laydi; ulardan keyin sifat (ba’zan ot) keladi, ravish emas. The new phone looks modern. The offer sounds attractive. The customers became impatient. Tipik bog‘lovchi fe’llar: be, seem, appear, become, get, grow, remain, stay, look, sound, feel, taste, smell. Ba’zi fe’llar ikki xil ishlaydi: She looked angry (bog‘lovchi) – She looked at the price tag (oddiy). Tekshirish: fe’lni «be» yoki «seem» bilan almashtira olsangiz, bu bog‘lovchi fe’l. Marketing – mahsulotni iste’molchiga yetkazish, ya’ni uni yaratish, narx belgilash, tarqatish va reklama qilish jarayoni.

Namunalar
After the advert, the new juice seemed popular among teenagers.
The shop assistant stayed calm while the customer complained.
Sinfda faoliyat

«Sense box»: o‘quvchilar sumkadagi buyumga teginib (ko‘rmasdan) gapiradi: It feels soft; it smells fresh... Boshqalar topadi.

Mashq
1
Choose: The soup tastes (good / well).
2
Choose: The seller spoke (polite / politely) to the customers.
3
Is “looked” a linking verb? (a) She looked tired. (b) She looked at the screen.
4
Why do we say “The product became popular” and not “popularly”?