18
What is marketing? (B)
Textbook: pp. 78–81
GoalUsing linking verbs in describing diagrams and processes; the four Ps of marketing (product, price, place, promotion); word building.
New words
price · narxdistribution · tarqatishpromotion · reklama, targ‘ibotmanufacture · ishlab chiqarish
Explanation
The classic marketing model has four Ps: product, price, place (where and how it is sold and distributed) and promotion (advertising and offers). When we describe a process diagram we use sequence words and the passive: First, the idea is developed. Then the product is manufactured and delivered to shops. Linking verbs help us to describe results: Sales remained stable; the price became lower; the product looks different. Word building: produce – product – production – productive; distribute – distribution – distributor; promote – promotion – promotional.
Worked examples
The flow chart shows that the bread is baked, packed and then sent to local shops.
After the discount, the sales figures grew steadily.
Class activity
Process diagram: groups put five cards with the steps of making something (bread, juice or a notebook) in order and describe it aloud.
Practice
1
Name the four Ps of marketing.
product, price, place, promotion
2
Write the noun: distribute → ?
distribution
3
Describe: (1) wheat is grown (2) flour is made (3) bread is baked. Use First, Then, Finally.
First, wheat is grown. Then flour is made. Finally, bread is baked.
4
Which P does a poster advertising a sale belong to, and why?
Promotion, because its aim is to tell customers about the product and encourage them to buy.