Marketing: linking verbs

A linking verb connects the subject with a state or quality instead of an action; it is followed by an adjective (sometimes a noun), not an adverb. The new phone looks modern. The offer sounds attractive. The customers became impatient. Typical linking verbs: be, seem, appear, become, get, grow, remain, stay, look, sound, feel, taste, smell. Some verbs work in both ways: She looked angry (linking) – She looked at the price tag (ordinary). Test: if you can replace the verb with be or seem, it is a linking verb. Marketing is the process of bringing a product to consumers: creating it, setting a price, distributing it and promoting it.