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Project: our advert
Textbook: p. 51
GoalProject: an advertising campaign for a new product (plan, place, presentation).
New words
plan · rejaunique feature · afzallik, o‘ziga xoslikjingle · ovoz, kuyfeedback · fikr-mulohaza
Explanation
In a group, plan an advert for a new product: Product (what it is), Name, Logo, Slogan, Cost, Where it will be sold, Unique features. Choose two places to advertise: TV, radio, a poster, a newspaper or door-to-door. For radio write what each person says and what the jingle sounds like. For a poster say what is in the picture and which colours you use. Presentation: “Our product is called ...”, “It costs ...”, “You can buy it at ...”, “Its unique feature is ...”. Listeners give feedback: “I liked ...”, “I would change ...”. The feedback should be polite and give a reason.
Worked examples
Our product is called “FlipBook”. It is a notebook with pages you can erase. It costs 25,000 sums. You can buy it at bookshops. Its unique feature is that it saves paper. Our slogan is “Write. Erase. Repeat.”
Feedback: I liked your slogan because it is short. I would change the poster colours because the text is hard to read.
Class activity
“Advert festival”: groups present adverts; another group writes “Things I liked” and “Things I would change”.
Practice
1
Write a name and a slogan for your product.
For example: “SunCup” – Drink the morning.
2
Write an opening sentence for the presentation.
Our product is called ...
3
Write polite feedback.
I liked your logo, but I would change the colours.
4
Why is a product’s unique feature important?
It shows why people should choose this product.