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Loyiha: bizning reklamamiz
Darslik: 51-bet
MaqsadLoyiha: yangi mahsulot uchun reklama kampaniyasi (reja, joy, taqdimot).
Yangi so‘zlar
reja · planafzallik, o‘ziga xoslik · unique featureovoz, kuy · jinglefikr-mulohaza · feedback
Tushuntirish
Guruhda yangi mahsulot uchun reja tuzing: Product (nima), Name (nomi), Logo, Slogan, Cost (narx), Where it will be sold, Unique features. Reklama joyi sifatida 2 tanlang: TV, radio, poster, newspaper, door-to-door. Radio uchun matn: kim nima deydi, qanday kuy bo‘ladi. Plakat uchun: rasmda nima bor, qaysi ranglar. Taqdimot: «Our product is called ...», «It costs ...», «You can buy it at ...», «Its unique feature is ...». Tinglovchilar fikr-mulohaza beradi: «I liked ...», «I would change ...». Bu fikrlar muloyim va asosli bo‘lishi kerak.
Namunalar
Our product is called “FlipBook”. It is a notebook with pages you can erase. It costs 25,000 sums. You can buy it at bookshops. Its unique feature is that it saves paper. Our slogan is “Write. Erase. Repeat.”
Feedback: I liked your slogan because it is short. I would change the poster colours because the text is hard to read.
Sinfda faoliyat
«Reklama festivali»: guruhlar reklamalarini ko‘rsatadi; boshqa guruh «Things I liked» va «Things I would change» ni yozadi.
Mashq
1
Mahsulotingiz uchun nom va shior yozing.
Masalan: “SunCup” – Drink the morning.
2
Taqdimotni boshlovchi gap yozing.
Our product is called ...
3
Fikr-mulohazani muloyim yozing.
I liked your logo, but I would change the colours.
4
Nega mahsulotning «unique feature» muhim?
Nima uchun aynan shu mahsulotni tanlash kerakligini ko‘rsatadi.