Marketing, special offers and the power of advertising

Companies use special offers to attract customers. A discount lowers the price; a free gift is something extra; a sample is a small free piece of a product; a money-back offer returns your money if you do not like the product; a coupon is a piece of paper that gives a cheaper next purchase; a token is a mark on a pack that you collect to get a gift; a competition is a contest with prizes. Conditionals: If you collect eight tokens, you will get a free cap. If the product breaks, we will return your money. Rule: present simple in the if-part, will + infinitive in the main clause. When the main clause comes first there is no comma: You will get a gift if you buy two. A new kind of offer is a risk for a company, but a good one can bring many new customers.