الأسبوع 2 · المحور 1، الباب 1 «تنمية مهاراتي» (ب): حل الخلافات والتصويت والإعلانات والأهداف · 3 دروس
2
Adverts: attention or facts?
Discover P3 Term 1: Axis 1, Chapter 1
GoalTell which parts of an advert win attention and which parts give facts, and plan a short advert.
New words
advert · a short message that tries to make people want to buy somethingattention · when people look and listen to somethinginformation · true facts, such as size, what it is made of and how much it costsfeedback · kind words that tell a friend what was good and what could be better
Explanation
An advert is made to make us want something. Adverts use tricks to win our attention: cheerful music, bright colours, a cartoon character, or a sentence like “Everybody has one!” These make us look, but they do not tell us if the thing is good. Other parts give information: the size, what it is made of, how long it lasts and the price. Before we ask a grown-up to buy something, we should look for the facts and ask, “Do I really need it?” When we plan our own advert, we choose a name, a way to win attention and some true facts. Then a friend gives feedback: one thing that was good and one thing to improve.
In the advert
Attention or information?
Cheerful music
Attention
“Holds 2 cups of water”
Information
A funny cartoon animal
Attention
“Price: 20 LE”
Information
Worked examples
A poster for “Sunny Lunch Box” has a singing sun and bright yellow colours. These win attention, but they do not say how big the box is.
The same poster says: “Two cups of space. Washes clean. Costs 40 LE.” These are facts that inform, so Omar can decide with a grown-up if he needs it.
Part of the plan
Salma’s idea
Name
Reading Star
Attention
a short rhythm
Facts
card, 15 cm, 5 LE
Salma plans an advert for a bookmark: name “Reading Star”; attention: a short rhythm; facts: made of card, 15 cm long, costs 5 LE. Her friend’s feedback: “Good facts! Add a picture.”
Class activity
Plan an advert with a partner for an invented product, such as a pencil case. Write: the name, one way to win attention, and two true facts. Show it to another pair. They say one good thing and one thing to improve. Do not use real brands.
Practice
1
“Everybody in our class has one!” Does this give attention or information?
Attention. It does not tell us anything about the product.
2
Sort the pictures. Which two win attention? Which two give information? Say the letters.
Attention: A and B. Information: C and D.
3
Write one true fact you could put in an advert for a water bottle.
For example: it holds 3 cups, it has a lid, it is made of plastic.
