Marketing
Answers are for parents and teachers.
1
Analyse the advertisement of a product you know: what does it announce, which need does it show, how does it encourage purchase? Judge its truthfulness.
The answer depends on the chosen advertisement; plan: information, need, encouragement, a verdict on truthfulness.
2
The production price is 8 000 so‘m, wholesale markup 25% and retail markup 10%. What is the retail price in so‘m?
11000
3
Think of a new service for your neighbourhood (for example bicycle repair) and write a short plan according to the four stages of marketing research.
Plan: 1) survey — who needs it; 2) price — affordable; 3) advertising — notice board, chat group; 4) place and service — convenient address, guarantee.
4
Why can a wholesaler be useful between producer and shop? Write 2–3 sentences.
It buys in large amounts and distributes to many shops; the producer does not spend time dealing with every shop separately and the shop receives the goods it needs in small lots.