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Reklama
Darslik: 49-bet
MaqsadReklama haqidagi so‘zlar; shior (slogan) va logotip; o‘z reklamangizni yaratish.
Yangi so‘zlar
reklama · advertisement (ad)shior · sloganreklama beruvchi · advertisertanitmoq · advertise
Tushuntirish
Reklama so‘zlari oilasi: advertisement/advert/ad (ot), advertiser (reklama beruvchi), advertising (reklama sohasi), advertise (fe’l – reklama qilmoq). Shior qisqa, esda qoladigan gap bo‘ladi: «Just do it», «Taste the rainbow». Yaxshi reklamada: sodda logotip, rang, qisqa shior, mahsulotning foydasi bor. Reklama joylari: television, radio, newspapers, posters, the Internet. O‘z reklamangiz uchun uch bosqich: 1) mahsulotni tanlang, 2) logotip chizing, 3) shior yozing. Imperativdan foydalaning: «Try it!», «Buy one, get one free!» Shiorda to‘liq gap shart emas.
Namunalar
Product: a school bag called “Zoom”. Logo: a small rocket. Slogan: “Light bag, light day!” It is advertised on posters and on the Internet because pupils see them every day.
— Which slogan do you like most? — “Fresh every day.” — Why? — It is short and tells you what to do.
Sinfda faoliyat
«Reklama studiyasi»: guruh mahsulot tanlaydi, logotip va shior yozadi, 1 daqiqada sinfga reklamani ko‘rsatadi.
Mashq
1
So‘z yasang: advertise → ot (reklama beruvchi).
advertiser
2
Shior yozing: yangi sharbat uchun.
Masalan: Fresh and sweet – drink the sun!
3
Reklama joyini nomlang: 3 ta.
television, radio, posters
4
Nega shior qisqa bo‘lishi kerak?
Qisqa shiorni eslab qolish oson.