A campaign to cut waste: listening and a short paragraph
A campaign speech has an aim, reasons and a call to action. When you listen, note the aim, two or three reasons, the numbers and what the speaker asks you to do. The order of the speech is often: greeting, problem, reasons, plan, call to action. A slogan is a short phrase such as Use both sides, save a tree. To plan your own campaign, answer five questions: What is the aim? Who is the audience? What will we do? When and where? How will we know that it worked? Choose an aim that you can measure, for example fewer pages printed. In a paragraph about a change in your community, begin with the problem, say what changed, give one result and finish with a hope. Keep to 60 to 80 words and use linking words such as first, then and as a result.
| Question | Example |
|---|---|
| Aim | use less paper in our class |
| Audience | students and teachers of Class 10 |
| Action | use both sides of the paper; make a recycling box |
| Measure | count the pages used each week |
Good morning, everyone. My name is Mariam and I am from Class 10D. Next week is our Paper-Saving Week. Last month our school printed about 12,000 pages, and half of them went into the bin after one day. This is a waste of trees and money. We have a simple plan. First, every teacher will print on both sides of the paper. Second, we will put a blue box in every classroom, so that used paper can be recycled. Third, students will send their homework by email when a teacher agrees. Our slogan is: Use both sides, save a tree. If every class joins, we can reduce printing by a quarter. Please start tomorrow, and bring any clean paper to the blue box.
Campaign plan. Plan a one-week campaign for your school or street, for example to save water, paper or electricity. Write the aim, the audience, three actions, a slogan and how you will measure the result. Then write a paragraph of 60 to 80 words about one improvement that your community needs.